A couple of years ago I started collecting Dutch Design online. After a few months, I decided to share my collection on Instagram. Creating a stage for Dutch Design including my own work on my account @wisse_design.

Over time I learned how to increase my reach and how to speed up the growth of my account with targetted followers.

In a masterclass, I share the experience I gained; insights on how to grow faster and reach a better audience.

Stracciatella Big Bowl, from the Telluride project by Design Academy Eindhoven alumni Francesco Pace.

“This project, ‘’Telluride’’, presents the first results of a specific material research that looks into the possibilities of using volcanic rocks as a combined element with porcelain clay and high-firing glazing. During the firing, the lava melts breaking the porcelain structure and creating an organic and unexpected texture. The two structures components bond together and the material result is solid and with a high resistance to impacts.

The Lava was gathered on the hills of the Phlegrean Fields, in the North of Naples. South Italy. “Telluride” is an on-going project, that continues with the creation of a full range of design objects of different size and function.”

Picture by Op-Fot

Tralucid bench in yellow cherry by Laurids Gallée and a Quelle Fête Mini by Rotganzen. Design from Rotterdam at the Paris apartment by Romain and Adrien.

Picture by Romain L.

My Circular wall lamp in Rhinestone White, a beautiful sheet material made by Plasticiet from Dutch post-production cutoffs and Belgian household waste. On the left, a painting by Gillis van Oosten from gallery Oode in Amsterdam.

Recycled materials are giving the wall lamp its elegant appearance. I selected sustainable acrylics and sheet material made from recycled plastics to show the beauty of recycled materials. The discs are combined with LED filament glass light tubes. Discover more via the link in bio.

Trending Terrazzo. A sustainable solution to deal with the huge amount of glass waste on Zanzibar caused by their many tourists.

“Zanzibar is an island with about 1 million inhabitants. In recent times, tourism has grown markedly and so too the volume of refuse. bottle-up seeks a solution to this issue. 

Glass is not currently collected on Zanzibar because there is no economic value to it. The challenge posed by bottle-up to four design studios, OS/OOS, StoneCycling, Klaas Kuiken en Super Local, is to find a sustainable use for this glass. Products that demonstrate how the status of refuse can be transformed into a resource.

Trending Terrazzo is ideal for producing sustainable furniture, made in Zanzibar. The first test products were formed using unusual 'moulds' found on the island. So a metal wok became the basis for a little table and a piece of corrugated iron served as a mould for a table leg.

Most furniture for hotels in Zanzibar is currently imported from foreign countries and is often made of wood, which means it can be badly affected by the weather conditions on the island. Furniture made from Trending Terrazzo is much more sustainable, beautiful to look at, and generates awareness for bottle-up.”

Picture via Klaas Kuiken

Keystone chair by Os & Oos for Please Wait to be Seated.

“The keystone holds the arch, one of the oldest and strongest and of all architectural forms. The KEYSTONE lounge chair comprises three autonomous yet symbiotic elements: a concrete back that buttresses the spine, a gently curved ceramic arch for your sit-bone, and the wedge-shaped rubber voussoir that supports and completes the arch.

The chair was originally a 450-kilo sculpture, exhibited at a Milanese art gallery in 2014. Thomas Ibsen from PLEASE WAIT to be SEATED approached its Dutch designers, OS & OOS, and said, “Why not get this down to 30 kilos and upholster it? Turn it into a comfortable and practical piece of furniture?”

He then teamed up with Kvadrat to use their exclusive Raf Simons design collection. The chair has since become a collectors’ item, sold to galleries and contemporary art showrooms across the globe. A word of warning, though: it’s not just sit-bone friendly; kids love clambering all over it. So the chair gets our one-off label: PWTBSBTOYSFK (Please Wait to be Seated But Take Off Your Shoes First, Kids).”

Picture via Please Wait to be Seated

The Big Bubble coloured edition, colourful mouth blown pendants by Alex de Witte

“The Big Bubble has already become the icon in Alex’s oeuvre, since he first launched it in 2013. These light objects are all unique as they are mouth blown in the Czech Republic, always under Alex’s watchful eye. Alex is pushing the glass blowers to twist their skills further every time again, up until the very moment in which the Bubbles almost collapse. This requires a tremendous control of craftsmanship. All Big Bubbles are unique and are initially available in three categories: small, medium and large. The dimensions range from appr. 40 to 110 cm.”

Picture via Alex de Witte

Checkered deck chair by Lex Pott. Woven straps prototype.

“The weaving technique used to create the chair also led the design. Instead of forcing the material into a form in which it doesn't naturally go the design was derived from the possibilities that the material presented. The color variations emphasize the technique and different elements that were used to weave the objects. The result is a pure but vivid design”

Picture via Lex Pott

Dot Trays by David Derksen.

“The Dot Trays are made out of solid blocks of ash wood with just one circular or oval shaped cavity in a bright colour. The coated cavity forms a strong contrast with the untreated wood, giving them a very graphic appearance.”

Picture via David Derksen

Studio Willemiek designed this tapestry for Fair Fabrics during a design project made possible by The Boudless Edit initiative.

“This The Boundless Edit initiative has realized an incredible creative collaboration that allowes to showcase the talented artisan women working hard to support their families and community. Through this project Fair Fabrics could start a collaboration with the Dutch designer Willemiek van Kuijlenborg. Together with the incredible talented Fair Fabrics artisans from the various cooperatives in the Atlas Mountains we could actually working and designing together from the start.”

Picture via Fair Fabrics