DESIGN RIDES - DUTCH DESIGN FOUNDATION
For Dutch Design Foundation I’ve been the project coordinator for Design Rides in 2017 and 2018. I curated the designers who made the design objects that drove through Eindhoven during Dutch Design Week.
In 2018 Renault became the mobility partner for Dutch Design Week and for the first time all Design Rides were 100% electric.
The Design Rides are visible, prominent and everywhere during Dutch Design Week (DDW). For nine days straight, 35 electric Renault Design Rides will be driving around Eindhoven to bring DDW-visitors from one DDW-location to another. Each design ride carries a one-off design object on its roof made by one of the DDW-participants.